Currently, we are facing an era in which social networks have become a platform that, rather than expanding the space where we can share our daily lives, allows commercial brands to show the work team, the achievements and news behind large industries. Currently, we are facing an era in which social networks have become a platform that, rather than expanding the Costa Rica Phone Numbers List space where we can share our daily lives, allows commercial brands to show the work team, the achievements, and news behind large industries.
According to an article by the North American technology company HP, Instagram offers certain advantages to publicize brands and the benefits that this app can bring for the dissemination of information. These are the key points that HP highlights in their article: Show the human side of the brand: focus on sharing the brand with users through images that define the environment and its values. Encourage the use of products: publicize images of new products and information about them. Presence in other social networks: this guarantees that the products have a better impact.
Know the statistics on Instagram: thanks to Statigram, an Instagram analytical tool, we can know which photos are the most viewed, number of comments and “likes”. It is important to know that by following these recommendations, a brand can get implicit publicity and even create campaigns that integrate consumers to the image of the products. The use of Instagram allows, before anything else, to highlight the creativity of the products that they consume and in which they would like, perhaps, to perceive some change.
For example: a very commercial brand like Starbucks offers a couple of promotions and even prizes to consumers who share on social networks and images from Instagram, Flickr, Pinterest, among others, what they do while they are in an establishment eating or simply drinking a coffee. According to a monitoring carried out on the Instagram profiles of sports brands with the greatest impact on society such as Adidas, Nike and Puma, we detected that their marketing and advertising strategies have made great efforts to position them on social networks, with attractive campaigns and images. that showcase their products and reflect the feelings of consumers.
The Phone Number List leader among these three brands is Adidas, with more than 3 million followers on Instagram and only has 227 photographs. According to the Nike profile, his number of followers exceeds 1 million and has 588 photographs. For its part, Puma on its Instagram account is credited with 920 photos and 104,630 followers. Instagram also has Nitrogram, an analytical tool that, according to instagramers.com, is not the most sophisticated tool, but it is the one that allows analyzing marketing on the social network with “more filters” so far.