receive your message in order to build trust. For that. you must first know who they are. To find out who my clients’ target audience is. my first stop is. once again. Semrush. Without leaving Market Explorer you can see the traffic sources of the competitors. as well as the interests that users have. which can help you to form a fundamental step in your online communication strategy. the profile of the ideal client or buyer person . What information does my audience need? Your message should be as simple as possible. Have you ever tried to explain your work to a small child? “You won’t understand. you’re too small” is not an adequate response.
At least not for my nephews. who are not satisfied with not knowing what their aunt Carmen does. If you are able to explain to an 8 or 9 year old the essence of your business. you are on the right track. Afterwards. you can always explain specific aspects of your work to him when he has understood the heart of the matter. which brings me to the point that I want to convey to you: Don’t give your audience too much information or you’ll weaken your message. especially if you’re broadcasting your mission to the world. Because one thing is that a client of yours wants to know more about how to get the most out of your product and another thing is that you are launching your brand to the world.
That Sexy Sauce That Would
For that. we return to a fundamental element Lithuania phone number the online communication strategy. the tone of voice in communication. But that’s another article that I hope to share with you at another time. Now. stay with the fact that you must do a deep investigation of the topics that interest your audience. How to know what topics interest my audience Once again. I come back to Semrush. my favorite SEO and communications suite for everything from social media advertising to search engine visibility and rankings. In this case. I use Topic Research. where I introduce the topics (the more general the better) that form the core of the business. Thanks to this tool I discover great content ideas.
In the image below you have an example of a client of my agency. Social Media Pymes. which offers business management software. Thanks to this tool I can know with which large areas your services are related. If you know anything about business management software. you will know that one of its great benefits is the help it offers in data analytics and automation of tasks in the supply chain or warehouse management. From there I can start to create an editorial calendar within the content marketing strategy that takes my message to my potential clients in the client’s blog. in media publications. in content collaborations. and in many other channels and formats.
In Order To Profit Financially
How do I get my message across? The ultimate goal of an online communication strategy is to reach as many people as possible. always within the parameters of your target audience. In this phase you must decide to which media. channels and people you send your message in the form of content. For example. if your target audience research finds that your audience uses visual social media as a way to communicate with brands. the networks you select should have this feature. LinkedIn and Twitter should probably stay out. How can I know if my online communication strategy is working? In this article I have guided you through many decisions that will take you closer to a strategic plan in the purest Roman legion style.
You already know how to do the turtle formation. your troops are well equipped. They know the enemy and above all. you have a plan to defeat them. It’s time for battle and. unlike what happened to the Romans. In your case knowing if you’ve won or lost is not so simple. You must define measurement indicators that allow you to follow your strategy. such as the number of people reached. mentions in the media or the impact of your campaign on social networks. To finish this article. I recommend that you do not rush with your digital communication strategy. it is something worth taking slowly.