Basically the ideal customer profile – ideal customer profile. Translated into portuguese – is the one who identifies with your brand. Is engaged and feels that their needs and desires are duly met by your product/service. According to rock content’s blog . The icp is the profile of customers who present the ideal situation and characteristics to be satisfactorily served by the solution of a given company. That is. This profile fits an account. And not just a buyer. A decision maker of a company’s acquisitions or an end user. In fact. This is a tool widely used by companies that use account-based marketing (abm) . This is because. Through it. The acquisition of new customers is based on specific and well-segmented groups that can be brought together in a common account.
What is the Ideal Customer Profile
At this point you may be thinking that icp may be more of a term to designate the target audience or even the buyer persona. But calm down. Despite sounding similar. They are different focuses. Difference between icp. Buyer persona and target audience there Slovenia Phone Number List are several terms. Which end up having a common reference: customers. But the difference is in the scope and in the way these concepts are applied. Check out the specifics of each of them: target audience it presents a more macro perception of who your business wants to conquer. The target audience considers demographic. Socioeconomic and behavioral factors so that a company can target its solution. To create a target audience. Some relevant information is: age sex educational background purchasing power social class consumption habits.
Advantages of having the Ideal Customer
Ideal customer profile icp the icp. On the other hand. Is another description that summarizes your ideal customer. And is more focused on sales. Its information complements that offered by the target audience. So that communications and approaches that are better suited to the real needs of potential customers are possible. The ideal customer List Provider profile practice goes beyond defining the target audience. Working with complementary data that helps customize approaches and strategies. Such as: segmentation adopted business structure or capability market performance market maturity average ticket. These aspects mentioned above are the most relevant points when it comes to b2b companies. Now. If we’re talking about b2c business. Icp can address data like: brand engagement purchase frequency importance of your product how much your product meets customer needs average ticket.
