Linkedin is without a doubt the professional social network par excellence . The place where both companies and individuals try to prove their worth and skills professional in order to take a leap in their careers. What many people do not know is that it is possible to optimize the Linkedin profile, not only to achieve greater recognition, but also to position it. In this article I will explain how Estonia Mobile Database to optimize the Linkedin profile of your company, so that you can offer an image according to the values that you want to transmit, since in this way you can obtain great advantages, contacts and projects.
What is Linkedin?
I’m sure most people know what Linkedin is, but just in case I’ll give a brief introduction .
Linkedin was founded at the end of 2002 and launched in May 2003, focusing from its origins on the relationship between salespeople and professionals. What we find in this social network is personal and corporate promotion, as well as the search for networking and business .
Why do I have to have a Linkedin profile?
Here are some very interesting facts about this platform, which I am sure will surprise you:
About 250 million users from more than 200 countries.
50 million daily users .
More than 3 million company pages created.
More than 1.5 million groups existing .
The favorite social platform for users to create and distribute content , ahead of Twitter and Facebook.
The reality is that Linkedin is still a social network, therefore what it can contribute to us is image , reputation and brand value . It will allow us to establish relationships and conversations with clients potential , increase traffic on our website and even improve the organic positioning of our website.
It is the perfect social network to become a benchmark in the sector. It is difficult, very difficult, but that is why it is so important to have a positioning strategy in this social network . Find groups that can contribute knowledge to us and we to them, share our services, articles from our blog or awards received . There are many actions that we can carry out on Linkedin, but the first step to earn that reputation we want is to optimize the Linkedin profile.
How do I optimize my company’s Linkedin profile?
Many factors of our profile that we can adapt to our philosophy, to convey to the 100% what we are as company:
Cover image cover : the image must be impressive and must be related to the service we offer. When you enter the profile of a company, it is the first thing you see, thanks to its size of 646 * 220 pixels, and therefore it has to be spectacular.
Profile image : in this case it is “mandatory” to put your company logo. The stipulated measurements are 100 * 60 pixels, and the quality must be high.
Description : if you look, there are many companies that only have a couple of lines in the description or do not even have them, that is a mistake. What many people do not know is that in Linkedin, as in Google, you can position yourself organically in search engines , that is why you have to work on the description. In this case, I recommend that you talk about all the products and services that are offered, the history of the company, the experience, the values and the awards that have been won. Of course you have to include a good number of keywords to rank well.
Content : as in the rest of social networks on Linkedin you can also publish posts and interact with other profiles . It’s not about selling your products or writing Brother Cell Phone List every day, it’s about doing it right. Lately on Linkedin both companies and personal profiles abuse wanting to sell, and that is really bad. If you want to gain a reputation, you must offer quality articles related to the sector in which you operate, share your blog articles, reports, relevant news …
Groups : you can, on the one hand, create your own group or, on the other, enter and participate in groups of other people or companies. It is a very interesting aspect, since it allows you to be in contact with people interested in the same subject , and that always makes things easier.
Actually optimizing the profile Linkedin is not as complicated as it may seem at first, the really difficult thing is to maintain that quality of content in all publications . Keep in mind that Linkedin is not just another social network, it is the social network that can get you your next job or your next big contract.
I think that through this article you understand the importance of optimizing the profile of Linkedin , and invest your time in doing so. If you have any questions about it, here I am to advise you and be able to guide you in this regard.