Google is the oracle of modern times. For any questions, he is there with the answers people want to find. This was already a reality before 2020. With the appearance of covid-19, the search engine gained even greater Morocco Phone Number List importance in solving people’s doubts, who were intrigued by the situation. Google Trends statistics show how searches have reflected changes that have taken place since the first few months of the year. First, many questions arose about the virus and the disease: “what is coronavirus”, “fever is a symptom of coronavirus”, “coronavirus transmits through the air?” Morocco Phone Number List were some questions. Other research on prevention, such as “where to find alcohol gel” or “how to make masks” also appeared a lot. Search for alcohol gel As most countries decreed some kind of social distancing, people stayed in their homes. With that, the doubts focused on home activities, such as “home office”, “delivery”, “cake recipe”, “how to take care of plants” or “lives of today”. Google search for “Lives” At the same time, there is great concern for the economy Morocco Phone Number List , businesses and jobs. Since March, searches related to “unemployment” have soared, while companies are looking for solutions related to “layoffs” and “home office”.
What steps has Google taken in the face of the pandemic
As the pandemic advances, thousands Morocco Phone Number List of companies have taken initiatives to help the most vulnerable people and companies and better meet the demands of consumers. Google is among them. Realizing the importance of the search engine at the moment and the need to provide reliable and up-to-date information , Google took some steps related to search. Let’s see what they were: On-SERP coverage Google began promoting on-SERP coverage of the disease. When the user performs a coronavirus or covid-19 related search, Google modifies the entire results page (called a SERP) to quickly bring up prompt and qualified answers . Morocco Phone Number List coverage on-SERP Google coverage of covid-19 Note that SERP brings a series of information about the disease in the form of featured snippets and knowledge graph . These data are only extracted from reliable sources such as the WHO (World Health Organization). In addition, there is an unprecedented SERP menu (on the left, on the desktop; on the top Morocco Phone Number List , on mobile), which allows you to navigate between Overview, Symptoms, Prevention, Treatment and Statistics. Search Engine Land, by the way, thinks that this change is here to stay .
Notices about covid-19 on SERP
Google has developed a tool so that websites can provide notices about Morocco Phone Number List — institution closures, transportation restrictions, isolation guidelines, and so on. — directly on the SERP snippet. The feature is primarily offered to government, health and school websites, but it can also Morocco Phone Number List be used by other websites, which may just take a little longer to see the publication. Warnings must be configured with structured data or via Google Search Console. They look like this at SERP: Morocco Phone Number List Covid-19 warning example on Google Search Free Google Shopping The pandemic has affected many businesses. Some have closed their doors, others are struggling to survive. Against this backdrop, Google saw the opportunity to help small and medium-sized businesses market with online sales Morocco Phone Number List that are without advertising budget. Therefore, Google released the free listing of products on Google Shopping , which was previously only possible with an investment. According to the official announcement , this update would be available in the United States in April and expanded to other countries throughout 2020. Later, you will learn more about how organic Google Shopping works and how to take advantage of it.
