With more autonomy when choosing a product or service Russian Federation Email List researching the price difference and the cost-benefit offered by brands, for example , consumers have become increasingly demanding. As a consequence, Marketing strategies need to adapt.
From the union of different processes in the sector, is it possible to achieve better results? To help you find the answer
What is Holistic Marketing
Holistic Marketing is a strategy that considers all the processes of a business as one thing .
Forget about division by sectors, separate processes and different objectives, unity must prevail in your company’s strategy.
In the end, the goal is to ensure that he chooses your product and/or service over the options offered by the competition .
How is this achieved? From the understanding that the structure of a business is similar to the human body. It will only work properly if all the different parts work together for the same purpose.
With a broader view of the entire company, it becomes easier to achieve good results.
In practice, this philosophy preaches that all sectors must focus on a single objective: to deliver the best possible user experience .
In this way, all tasks, processes and strategies are directed — and aligned — towards that same goal .
integrated marketing
Dutch brewery Heineken is a successful example. The focus of its actions and campaigns is not exactly its main product beer.
Marketing of relationship
There are many practices that can be employed to make your target audience a fan of your company and enchanted by the services you provide. Among them, we can mention:
offer bonuses and the possibility of a loyalty plan;
provide quality customer service;
carry out satisfaction surveys about products and services;
send product offers of interest to the customer;
send messages on special dates.
The important thing is to make it clear to the customer that he is important to your business and that, by choosing him, he will benefit.
A practical example of this that we apply at Rock is the monthly Customer Hero award , focused on recognizing employees who most exceeded their delivery in relation to customers.
performance marketing
Internal marketing
Term arising from the administration, Internal Marketing List Provider or Endomarketing is that carried out with a view to the company’s internal public, that is, its employees.
motivating and training the worker, to increase the level of satisfaction and the feeling of recognition by the company.
A satisfied employee tends to strive to provide a quality service