Your users can’t see that information anywhere on the page they are viewing. How to fix this error one of the common reasons i’ve seen this issue occur is because you temporarily hide data on your page that is connected to the schema you have listed. But. The user has the option to show that data on your page’s interface. Take a product page as an example again. Maybe you’ve decided you only want certain elements on your page to show when someone visits it initially. In this case. Ratings are hidden. But. People can view them by selecting a ‘view rating’ button.
We won’t be able to dive into each and every issue you can encounter. But ideally. This list of the three most common can be used as a guide to discovering how to fix other errors that may come your way. 1) structured data found on hidden content some instances of schema markup on your site require you to have elements on the page that represent the details the schema markup language. For example. Say you are an e-commerce site with individual product pages.
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You cannot put details about reviews in site’s code. But not visually show it when looking at the site page. Doing tactics like this are read by google as being misleading. This is because your code might tell a google spider you have two hundred 5-star reviews. You would ideally want to have Marketing Directors Email Lists product schema so search engines are able to read and rank the product on the page. Image5image from google schema documentation one of the elements within this markup type is reviewer ratings. If you want to include that within your schema. You have to make sure those reviews are also visible on the page.
Although this data is still accessible. Google’s spiders won’t understand you have given the users the option to do this functionality. In these cases. I’d suggest displaying as much content as you can and modifying the schema to accurately reflect what the user can see on page load. 2) spammy structured markup/misleading structured data spammy structured markup is one of the vaguest errors i’ve encountered and tends to be the hardest to pinpoint.
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Especially because google will not go into specifics as to where these issues are occurring. Google describes this as structured data that injects information into the serp which misuses another markup type and presents itself in an overwhelming way. For example. Search engine round table posted an article showing how some coupon websites used to use the events markup to list out coupon codes their site pages had. Google has since cracked down on most cases of people abusing it. But it is still an error that can plague website owners. Especially if you don’t know where to look. How to fix this first.
