But the comparison of 2020 with Ghana Phone Number the previous year is -35% below the level of 2019. In this year, growth mainly increased online according to the afterpay insights during this period. This growth increased in all age categories, including the 55-64 and 65+ age groups. The expectations are therefore that Black Friday will be an extra motivation to make online purchases and as a Ghana Phone Number result will break a record within all age categories in 2021. Almost all retailers participate in Black Friday In 2020, 22% more was spent on Black Friday campaigns by retailers. Not only because existing players spent more, there Ghana Phone Number advertisers.
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More than 10% of Black Friday Ghana Phone Number traffic comes from social media. According to the study ‘ Black Friday A study of consumer behavior and sales predictions ‘ by Keerthan Potturi, Black Friday traffic from social media has grown from 4% in 2016 to 11% in 2019. Promising Black Friday tips for social media in 2021 Ghana Phone Number The tone is clear, you really can’t let the Black Friday period pass you by. Do you want to get started well prepared? Make sure you start on time and have thought out your strategy. Share content in ways that fit your brand. 1. Get in touch with your target audience on time Announce in time that your company has great deals during Black Friday and create a Ghana Phone Number sense of urgency.
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Make sure that the target group has Ghana Phone Number come into contact with your brand before and that they can’t just skip you during Black Friday. This way you can share an extra discount code or additional promotion with your users Ghana Phone Number on the day itself and give them a reason to come back. 2. Plan your social media ads ahead We are not only seeing growth in social media purchases, but also advertising prices around these days. As a retailer, you can use a reach & frequency campaign to save costs . With a predetermined CPM you know exactly what the reach and costs of the campaign will be. You determine the frequency, costs and reach of the campaign in advance, so you know Ghana Phone Number exactly what to expect.
