Even the most beautiful store can lose one or more customers due to lack of “interaction” with its customers. The more dynamic your business is, the better results there will be. People like to fall in love with the brand, seeing it, not that you talk an entire hour about it. Mexico DF; Even the most beautiful store can lose one or more customers due to lack of “interaction” with them. The Saudi Arabia Mobile Number Database more dynamic your business is, the better results there will be. People like to fall in love with the brand, seeing it, not that you talk an entire hour about it.
According to a report by the consulting firm Nielsen , it is stated that multimedia advertising screens placed in points of sale and public places already occupy fourth place, only behind television, mobile devices and computers. This is how the use of technology allows you, as a brand, to interact with your customers and create a better empathy because it is a different way of projecting your advertising and thus creating a different and completely wonderful experience that in turn would position your brand with faster. Miguel Ángel Aznar, commercial director of the SSL agency, explains how you can exploit this tool that is positioned as a great option at the point of sale. Sectors that use the most digital multimedia advertising
Banking. Most financial institutions broadcast product videos on large screens to make this a way to advertise. To decide what type of programming there will be, influence the geographical area, target of the branch and even the times and dates in which there is greater influx. Entertainment. The film industry is one of those with the highest potential, since both the classification and the genre of films help to segment multimedia advertising.
Retail. Department stores and shopping malls also use multimedia digital advertising for the thousands of customers who visit specific stores, who are looking for deals, or who do the supermarket, and this is where great potential is presented, thanks to the diverse range of brands. and products. The expert Miguel Aznar assures that “there is a space for everyone”.
Endomarketing. While it might be thought of as outward marketing, a significant portion of SSL customers are companies seeking better communication with their employees. And through motivational, aspirational or general information content, firms generate a better work environment, which translates into better business results. According to Miguel Aznar, these have been some success stories:
Cinépolis . All the advertising transmitted, prior to the films in the rooms of this chain, are the responsibility of SSL, and the processes are carried out via satellite by room, by programming or by target. We previously mentioned the segmentation work that they do together to offer the best message.
Banamex. Particularly in the Santa Fe branch, SSL installed an interactive digital kioko, where users make all kinds of queries and dynamics that offer a different and unique experience when users go to the bank. It is no longer tedious, says Aznar. With international certification, SSL content related to weather, air traffic, security measures and advice during the flight in Terminal 2 of the Benito Juárez airport.
Metro of Mexico City. Perhaps one of the Phone Number List great achievements of this brand is having a presence in the main 60 stations of the collective transport system, where every day it impacts more than 4 million people with cultural notes, shows and commercial announcements segmented by hour and by station. Even the music that is transmitted in each station is according to the area. The interaction with the client is the main thing, do not bore him with great inductions, impact with something visual.