Capture leads and maintain a relationship with them until they are ready to convert. This is the proposal of an email nutrition strategy Serbia Email List . Therefore, email marketing metrics are essential to understand more about campaigns.
Basically, this is one of the reasons why digital strategies are so important.
In this post, we detail what email marketing metrics are and what they are for.
What are email marketing metrics and why do I need to track them
Email marketing metrics are the numbers that translate the results of the actions of this strategy.
As valuable as numbers are, they are not capable of being decisive in a strategy when analyzed in isolation. For this, it is essential to be able to understand these numbers within contexts, interpreting what the results reflect in relation to the success or failures that the actions have faced. In addition to the need for analytical insight, every metric also needs to be tracked continuously .
What are the main email marketing metrics
Some of these numbers are more obvious, providing direct indications of performance.
At the same time, there are more complex metrics and indicators, which require a greater understanding, as well as investigation and, consequently, the need for A/B tests .
To know which ones are most useful for developing your strategy, it’s imperative to know a wide variety of these metrics. Below, we list the main and most decisive when it comes to email marketing, check it out!
Clickthrough Rate
Clickthrough Rate (CTR), or clickthrough rate, is one of the most important metrics for whether your email marketing strategy is working or not. Generally speaking, it measures the click-through rate in relation to the amount of messages fired .
The calculation includes, for example, multiple clicks from a single user.
In short, it’s the metric capable of validating your database of contacts and measuring user engagement with the content you make available to them .
Conversion Rate
Conversion Rate represents the rate of people who opened your email, clicked on the CTA , were directed to a landing page List Provider , and finally completed the intended action with that trigger.
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