In this article I will explain all the possibilities within YouTube and I will share some best practices with you. Overall strategy is the building block of a successful campaign A successful YouTube campaign does not stand alone. It is usually part of the total marketing mix. It is important to have the customer journey clear Norway Phone Number before you start deploying a campaign. Make sure there are no gaps between your different targeting audiences . Google’s SEE/THINK/DO/CARE model is a useful tool to better understand this . The different phases represent the different moments in the customer journey: In the SEE phase you focus on people who do not yet know about your brand/product/service. A step lower in the funnel you focus on orienting traffic ( THINK phase ). One step lower you arrive at the DO phase , these are people who are about to Norway Phone Number make an application/purchase.
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When all current campaigns focus Norway Phone Number on the DO phase, it is wiser to focus yourself on the orienting traffic instead of the traffic with a latent need (SEE phase). This ensures a more natural overflow in the consumer’s search. Therefore, always carefully map out the different targeting audiences of your campaigns before you start. Also read: SEO for YouTube: 8 tips for strong Norway Phone Number organic growth Which target groups are there and when do you use which ones? For example from your own CRM system , social channels or website traffic. 2nd party data is basically the same as 1st party data, however it is someone else’s data that is used by you.
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For now I will briefly explain the Norway Phone Number difference. 1st party data target groups are audiences that are built up with their own data. For example from your own CRM system , social channels or website traffic. 2nd party data is basically the same as 1st party data, however it is someone else’s data that is used by you. Often companies buy this data directly from Norway Phone Number another party. Advertising on YouTube generally uses 1st party data audiences and 2nd party data audiences. Google Ads audiences fall under the latter form. Below we explain all target groups, starting with the target groups that are in the SEE phase. The breakdown per phase below is an indication Norway Phone Number and may differ in each situation.
