Durex challenges Italians to make their city the most fiery of 2013

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Durex challenges Italians to make their city the most fiery of 2013

Italy is known for many things, among them for the “lovers” that its inhabitants, especially those of the male gender, can become as lovers. And this is precisely the argument used by the condom brand to challenge Italians to turn one of the 15 participating cities into the Buy Hungary Consumer People Phone List fieriest, with the Loveville contest.

Italy is known for many things, including how “loving” its inhabitants, especially those of the male gender, can become lovers. And this is precisely the argument used by the condom brand to challenge Italians to turn one of the 15 participating cities into the fieriest, with the Loveville contest.

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With funny posters in which they proposed to dedicate “body and soul to their city … but especially in the body” and suggestive video (like this one ), the Havas WW agency held this competition whose measurement barometer was very simple … the city in the which will increase the sales of Durex products the most (from condoms to toys) would be the winner of this two-month-long contest.

To encourage participation, they Phone Number List also created an online game loveville.it and actions in social networks and guerrilla marketing, all this so that Bologna was chosen as Loveville 2013, sales increased by 46 percent, and the website Durex received 850,000 visits. More details of this campaign by clicking here.

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