Phone Number List

Does Big Data really help to improve the shopping experience?

The technological revolution makes it possible to obtain huge amounts of data, which provide consumer knowledge with a degree of precision never seen before. Information that is used to design personalized experiences and provide the customer with proposals tailored to their interests, based on previous purchasing behavior.

Undoubtedly, this a priori approach can Tunisia Mobile Database be very advantageous for consumers, who easily find all kinds of offers related to their interests. But what about the rest of the content and information about the company? Is this really what customers demand? Is this default selection sufficient to satisfy your craving for information, and satisfy your needs? Tunisia Mobile Database

The study presented by McCann indicates that 52% of consumers feel that the shopping process today is too impersonal; focused exclusively on algorithms and browsing data. 57% expressed concern about whether this situation of directed buying will prevent them from learning about new proposals and discovering other options that could be more interesting to them; and whose existence a priori they do not know. Therefore, no less than 66% seek new ideas and inspiration while shopping.

The survey, carried out with more than 10,000 consumers in 11 countries, shows their full knowledge of the online monitoring to which they are subjected. 84% of them know for a fact that companies track their behavior online, in order to show them a personalized proposal for their products. In this situation, 65% do not care that this is so, as long as they obtain some type of benefit.

In the case of mobile phones, the study shows their important role within the general shopping experience. Especially as a way to find information and support device during the purchase. 70% of the participants in the McCann survey consider that the mobile is the ideal device to search for information, but not to buy. On the other hand, 49% of the users who have bought with their mobile device in the last 6 months showed their intention to, henceforth, buy online exclusively through these terminals.

As a final conclusion, the survey reflects the Brother Cell Phone List predisposition on the part of users to adopt technological innovations that are presented to them in the immediate future. From wearables to fingerprint identification. As an example of this open attitude to innovation, 71% said they would like to try interactive displays that allow them to try on clothes in the physical store virtually.

Leave a Reply

Your email address will not be published. Required fields are marked *