SEE phase Audience demographics Panama Phone Number are the most basic form of targeting capability . This does not take into account differences in behavior or interests, but purely looks at differences in demographics. Think of gender or age. What is not used in many cases are the following options: Parental status Marital Panama Phone Number status Education Living situation (rent or purchase) Job (company size or industry) Usually I use these options not so much to reach those people, but rather to exclude irrelevant people. For example, I recently launched a campaign specifically for home insurance, in which I excluded tenants (not applicable for tenants). This may be a Panama Phone Number very specific example, but think about what doesn’t apply to someone who doesn’t own a home.
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For example, you can simply have Panama Phone Number plumbers or electricians come by the housing association. It’s a waste of money if you’re video messaging tenants as an electrician! Then comes the target audience that I personally am the least fan of. But for the sake of completeness I will include it Panama Phone Number in the overview. This concerns the affinity target groups. These are target groups that are tailored to your interests and habits. For example, a target group is ‘News and Politics’. That sounds very relevant and handy to use, but these are fairly broad target groups. You quickly fall into a certain target group, which means that the target Panama Phone Number groups are large. I personally only use this if I want to set up a full-funnel YouTube campaign.
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If not, I mainly use the other Panama Phone Number audiences. If you still want to target in the SEE phase, but do you think the demographics are too broad? Then check whether there is no target group in ‘Life event’ that is relevant to your business. Here are target groups of people who have just made a serious Panama Phone Number switch in daily life. Think, for example, of retiring or buying a house, but also smaller events such as a new pet or a home renovation are in between! 2. THINK Phase Perhaps the most well-known of all Google Ads audiences is the In-market audiences. These include individuals who actively research or plan on specific topics. There are hundreds of examples.