Digital Studio: Google’s experiment to boost digital advertising

Google Argentina shared for the first time a 10-minute short in which it explains how it seeks, through the Digital Studio experiment, to promote digital advertising that traditional agencies do. In the documentary he shows the project and his debut feature: the Bangladesh Phone Number List work with Almacén and Ribeiro that won two lions at Cannes Lions 2013.

Buenos Aires, Argentina.- Google Argentina shared for the first time a 10-minute short in which it explains how it seeks, through the experiment Digital Studio , to promote advertising digital that traditional agencies do. In the documentary he shows the project and his debut feature: the work with Almacén and Ribeiro that won two lions at Cannes Lions 2013 .

“As leaders in the digital world, we have a dream that in the heart of the Argentine creative community, the Digital category occupies the same place that the occupies today Film category . That creatives, when they dream, dream of doing great digital campaigns as much as they dream in Film ”. Who said it? Lino Cattaruzzi, country director of Google Argentina.

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“We want our country to continue being the creative power that it is today –and even more– leading this conversion to the new communication network,” he adds at the beginning of a 10-minute documentary that no specialist or student of marketing or advertising can leave. to see.

Digital Studio is a collaborative experiment Google that seeks to show how an idea embodied in a traditional format is enhanced by being taken to the Phone Number List digital world. “As a good experiment, it comes to verify our hypothesis that any idea can be enhanced with digital thinking,” explains in the short Eugenia Denari , country marketing manager at Google Argentina. In the documentary, Google shows how they teamed up with the agency Almacén Buenos Aires and the product store Ribeiro to give life to “Taxi”, the campaign that won a golden lion (in Direct) and a bronze one (in Outdoors) in Cannes Lions 2013 .

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