The creation of interactive experiences is the availability of a secure website, properly structured and with good technical performance to ensure the best customer experience . That’s because, according to Pingo French Consumer Phone List, 70% of customers say that the speed of the site affects their purchase decisions. This is just one of the technical factors you should take care of on your website. You can start your WPO (Web Performance Optimization) strategy in the following aspects: work with reliable hosting and technical support; use trusted content managers like WordPress or Shopify; French Consumer Phone List compress your website images; disable plugins you don’t use; use lighter themes; improve your digital visibility through Content Marketing. Without a doubt, these initiatives are invaluable to any page that seeks to collect and process information from users . However, it becomes even more relevant for e-commerce , which need to create an impeccable and French Consumer Phone List functional shopping experience. Taking care of your own digital channels, such as website or blog, will not only make a good first impression to users who don’t know you, but will also be your main tool to nurture them.
Establish different techniques to build customer
You go to your favorite clothing store and French Consumer Phone List, when you pay, an employee asks, “Do you accumulate points?” This is one of the classic examples of loyalty programs , a strategy that rewards customers’ buying behavior to awaken a sense of loyalty to the company. While loyalty programs require resources to support the discounts and benefits they offer, they help to drive a company’s growth, increase its lifetime value , improve its reputation, and ultimately make its customers happier. French Consumer Phone List This is just one of the alternatives. However, there are several strategies you can apply in your business to build customer loyalty , for example: create a powerful branding strategy that links your brand values to those your customer stands for; implement cross selling and up selling possibilities and processes; send exclusive promotions via email; apply discounts to achieve a certain amount on a purchase. French Consumer Phone ListCustomize communication You agree that the new consumer is hungry for personalized content, right? Therefore, it is no longer enough to create copies, it is necessary to establish direct communication with each of the potential customers, appealing to their individual tastes, interests and needs.
This means that even if we have a single product
Service and service must be differentiated French Consumer Phone List and specific for each customer. For this reason, a key aspect of customer-oriented marketing is the personalization of the experience. Implementing personalization requires 3 basic actions: identify your buyer personas; define which channels you will use (social media, ads or newsletters); tweak your messages and use users’ preferences to show them personalized content across French Consumer Phone List different channels to improve their engagement. The Spotify, for example, adjust their campaigns email marketing with the history of its users to send information about your favorite artists events, new releases and songs related to what they can not stop listening to. These are incredibly targeted emails that not only attract clicks, but also create French Consumer Phone List a valuable relationship with users who love receiving this type of content. 5. Take care of after-sales service A key factor in customer-oriented marketing is after-sales service . In fact, 93% of customers buy back from companies that offer excellent customer service, according to HubSpot .