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Audit your current campaigns To Philippines Phone Number how big the impact will be, an audit of the current campaign setup is very important. It is important to look at the share of ‘ behavioral targeting ‘ within your campaigns. These are campaigns in which you use data from third parties. Think of the targeting options in Google, Double Click and Facebook. The higher this share of campaigns is, the moreĀ  Philippines Phone Number epact this development will have on your campaigns. Contextual targeting is a method of targeting where you target the content of a web page instead of user data. Think of a sports shop that can show Philippines Phone Number display ads on a well-known sports forum. Step 2.

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For example, think of: Email campaigns to get data Philippines Phone Number from your users such as phone numbers, interests and demographics List building tactics to grow your database (such as exit intents on your website, with which you try to persuade visitors who want to leave the website to convert) Lead generation Philippines Phone Number strategies with relevant content for your target audience such as white papers and sample requests. The most important thing is to collect the data yourself, for example via Philippines Phone Number forms and wizards.

Philippines Phone Number
Philippines Phone Number

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The better you use this, the better Philippines Phone Number prepared you will be for the cookie-free world. Step 3. Investigate partnerships with media publishers Because behavioral targeting is going to be very difficult, contextual targeting will grow. To make this possible, you need to use external platforms and websites that offer content that is relevant to your target audience. It is highly Philippines Phone Number recommended that you research this thoroughly and look for relevant partners that your target audience is active on or that are relevant to your industry. Consider, for example, display advertising on a relevant blog, which offers the same content as the industry in which your organization is active. This is already possible via the existing Display networks such as Google. Businessman with dart arrow illustrating targeting as a step Philippines Phone Number towards a first-party data strategy Step 4.

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