The content we produce doesn’t always perform well Cyprus Mobile Number List on the SERPs when they’re released. That’s why, from time to time, we need to update the materials we produce, thinking about how to make them reach the top of Google. Updating content is also very important when it comes to Cyprus Mobile Number List preventing other competitors from overtaking us and removing the keywords we have already positioned . After all, old content loses relevance if it is not improved over time, even if, in its essence, it addresses timeless concepts such as “Marketing”. It is always necessary to keep up with changes. How do we guide our analytics to know what Cyprus Mobile Number List content needs to be updated and what changes each need? Some processes are essential for this: Insights into SEO Tools With the countless data generated by users and websites, resorting to SEO software is always valid. The information they provide helps us make better decisions.
Google Search Console
One tool I often explore to discover possible Cyprus Mobile Number List updates is the Google Search Console . While he is best known for providing reports on technical factors such as sitemaps, errors, and loading speed, his data on the blog’s appearance on Google is very useful . See an example of our content on the advantages and disadvantages of social media. Although in the post we raised the negative points, we initially optimized it only for the keyword “benefits of social media”, for which we are in second place today Cyprus Mobile Number List . Content benefits of social media It turns out that competitors’ SEO titles also understood the downsides, while ours only highlighted the upsides ( before the upgrade; the image above is from the upgraded version ). When I realized this, I decided to go to Search Console to see what it was telling me. Analyzing the data, I realized that the “Social media advantages and disadvantages” search generated 35,395 impressions (page views on Google), but had a CTR ( clickthrough rate) of only 2.3%. CTR analysis Cyprus Mobile Number List To improve this performance, I changed the SEO title and added the downsides, which allowed us to gain new SERP positions for previous image keywords and increase post traffic. In March, he brought us 5,560 sessions .
SEMRush
Again, the Keyword Magic Tool feature is worth mentioning. In the post we Cyprus Mobile Number List made about slogans, the tool showed us that the “creative slogans” variation had 1,600 searches per month in Mexico. Keyword Magic Tool para “slogan” We decided to include it in the SEO title of the publication, and check this out: we got the Featured Snippet for the keyword, as well as being #1 for the head tail slogan in Mexico. Text “creative slogans” Cyprus Mobile Number List With these and other keywords indexed, the content brought us an incredible 34,000 sessions from all Hispanic countries . Adequacy to the user’s intention In some situations, it’s best to rethink old content to identify if it’s responding correctly to the user’s intent with a keyword. To update our newsletter article, we have considered all associated terms below in an attempt to make the page gain positions in new SERPs.