You planned the blog’s agenda, produced the posts correctly and published it on the scheduled dates Peru Email Database . Now just sit in the chair and wait for the visitors to arrive Hmm, is it really like that? None of this: you need to make content promotion reach them!
Many companies think that Content Marketing ends when the post is published. But after publication, you still have a lot of work to attract visitors and make your content reach more people.
The more visitors from your target audience you can attract , the more results your content can bring. After all, you don’t want to see your amazing materials get forgotten on your website, do you? So, learn now how to create a content promotion strategy and the main tactics to go after your internet audience
What is Content Promotion
Content promotion are the dissemination strategies of the content produced to increase its reach and the chances of generating results. They can be used to promote blogposts, ebooks, videos, webinars, surveys or any other publication that deserves more visibility.
Content promotion is one of the stages of the Content Marketing strategy, which generally fulfills the following steps: planning, production, publication, promotion and measurement.
The problem is that content production gets all the limelight, while planning, promoting and measuring is often neglected.
So, what some companies do is play the content link on social media. This is one of the content promotion tactics, but it doesn’t work if you don’t know what you’re doing.
Therefore, promoting content is not about throwing links around — this step requires strategy, audience definition, choice of channels and creativity to stand out on the internet. Now you will understand how to draw this strategy.
Why do content promotion
The internet is huge. Users are full of content to read, watch and consume. You may have posted amazing content, but there is a plethora of materials out there that are also waiting to be discovered.
So, if the competition for people’s attention is fierce, you can’t just wait for Google to publish your pages in the search engine. Yes, SEO can bring you a lot of organic traffic if you optimize the page. But, if your content is so amazing, it doesn’t deserve to be left behind on the blog. It is necessary to make him appear to the world!
Therein lies the primary role of content promotion: making your materials reach more people and generate more results .
The importance of content promotion is so great that some professionals recommend the 80/20 rule in Content Marketing. This rule says that you should only devote 20% of your time to content production, while the other 80% goes to promotion. It’s quite different from what companies usually do, isn’t it?
Ok, you may not agree with this proportion, but understand the logic: the promotion of content is what guarantees that it has interested parties and, more than that, that it achieves the goals set by the brand .
In this sense, promoting content tends to be more worthwhile than creating new content. Do you know why? Let’s say you published a blog post that received 1,000 visitors. Without promoting it, there are likely to be thousands of potential people interested in this material who haven’t even heard of it.
So why would you devote more time to creating new content, if you already have material that can reach a lot more people with just one publicity work? Better, then, is to devote that time — the 80% of the rule — to content promotion.
How to create an effective content promotion strategy
First, let’s get to know the pillars of a content promotion strategy. We don’t want you to waste efforts advertising your links out there without criteria. The intention is to plan a surgical strategy.
So, now see where to start:
Think about content promotion right from the planning
Among the steps of Content Marketing, planning is also often neglected. Many companies already go into production and start writing without knowing why and for whom.
However, this step is essential for the performance of the strategy. After all, this is where you trace the paths that sustain the quality of content and guide all the steps, including content promotion. List Provider You need to know what the goals, indicators and personas are to promote the content with the right tactics.
So, content promotion should be in your sights since the agenda is in planning. That way, you can align your Content Marketing strategy from start to finish.
