The Content Marketing is to give the Barbados Email List consumer parts not directly sell a product, but become the brand an authority on a certain topic, through deep content and high quality . The type of content will depend on two fundamental factors: the Buyer Persona and the phase of the Buyer’s Journey or funnel in which it is. Barbados Email List How to define your Buyer Persona? Defining your target audience is one of the most important tasks and must be done before planning any strategy because you cannot sell well if you do not know who you are talking to. Brands can usually have more than one target audience and the way you speak to each Barbados Email List one can vary. Establishing that Buyer Persona requires research and empathy . The idea is to define the characteristic traits of your audience beyond their demographic characteristics (gender, age, location) and to learn more Barbados Email List about their needs, doubts, expectations and routines. In this way, it will be easier to design content that they really appreciate and that is useful to them . What is the Buyer Journey? The Buyer Journey This is an element Barbados Email List of great importance within Inbound Marketing since it defines the phase of the purchase funnel in which the customer is. Remember that in Inbound Marketing, the user goes through 4 stages: attraction, conversion, closure and delight .
Depending on the stage each user is in, Content Marketing should have different focuses: 100% educational to give them the information they need before making a decision. (Upper part of the Barbados Email List funnel). 50% educational 50% commercial to finish convincing them for your brand. (Middle part of the funnel). 100% commercial when they Barbados Email List are ready to buy: promotions, coupons, discounts. (Lower part of the funnel). Having these moments very well identified will allow you to reach them with truly useful content that will make them remain in love with your brand for a long time. Why do we clarify these concepts? Because they are crucial for your Content Marketing to be of high quality. Where do the ideas come from to create the content? As we already mentioned, creating content is not an act of magic. If you want your brand to have high-quality content, it is necessary to plan very well Barbados Email List and define the topics and publication dates. Of course, it is worth changing the strategy to obtain better results or see what changes work. Barbados Email List Always with order and planning. Our first tip is to generate a list of possible titles for articles (these will be the source of many other pieces of content). For these titles, sit down with your entire team and think about: Barbados Email List what does the client want, what are they looking for, what doubts and problems do they have, what do they like. This will give rise to new ideas that
will shape the planning. Barbados Email List For this you can rely on a keyword search engine that indicates the search density of certain terms and other related topics. You will see that very good ideas come from there. Later, they can define if for these pieces they need the support of an expert to interview him and the tentative date of publication . In this way, they will build a constant calendar. Consistency is extremely Barbados Email List important in these strategies, as it will be the only way to establish a relationship with users and then be able to measure the results. Then: to write content that connects with your brand ! Content Marketing Formats One of Barbados Email List the great advantages of this type of Marketing is that it does not marry just one type of publication. The universe of content that can be made Barbados Email List varies greatly in forms and extensions and will allow you to reach your clients in a wide variety of ways: Blog articles: this can be the Barbados Email List main input of your strategy. These are texts between a thousand and two list provider thousand words on a specific topic, in which you seek to educate your potential clients as much as possible. Blog articles are also the perfect opportunity to offer other pieces and s