Who said that community managers could only do office tasks? Mondelez International and the Argentine agency Cuko decided that the CM function for the Ivory Coast Phone Number List Club Social brand should be on the street; and they work there: outdoors, posting everything on Instagram. Who said that community managers could only do office tasks? Mondelez International and the Argentine agency Cuko decided that the role of CMs for the brand Club Social should be on the street ; and they work there: outdoors, posting everything on Instagram.
Cuko , the interactive agency led by Pablo Capara and Javier Ghia, presented its first work for Club Social , the Mondelez International cookie brand that it has just added to its client portfolio. The latest in digital marketing : they decided to take community managers out onto the streets. “So that they are not behind a desk, but where things really happen and consumers live, Club Social ” they explained from the company.
“As Social Club is a cookie that young people consume in the street, while they are in transit to some of their many daily activities, we believe that those who manage the Phone Number List fan page should be in the same place as them,” explained Pablo Capara , director creative general Cuko’s . Thus, through Instagram they upload and publish photos from anywhere in the city and the country, so that the content is truly mobile , it is not generated from someone sitting behind a desk, as community managers tend to do ”, he added.
