The software segment is one of those that most uses digital tools in its strategies. Precisely because of the proximity of its solutions to the online environment. However. In times of crisis. Whether internal or caused by a factor external to the market. Such as the covid-19 pandemic we face. It is common to start cutting expenses to contribute to the financial issue of the business. And generally. Digital marketing resources are among the services listed for this cut. But what many entrepreneurs do not consider is that a good digital strategy can actually help the company go through this difficult time. Generating revenue and increasing customer loyalty. In fact. Loyalty is among the most suitable strategies for software and digital products companies. When it comes to a crisis situation.
The current scenario for companies in the
This is because these businesses mainly saas (software as a service) companies. Work with monthly fee models. And their customers seek to reduce costs directly in the contracted services. Thus. In a moment of crisis. This segment can be significantly affected if it does not develop strategies that guarantee the company’s sustainability List of the Mobile Phone Numbers during market instability. With this in mind. Companies in this niche must increasingly seek to strengthen their digital strategies and ensure the generation of results. How can a digital marketing agency contribute to software companies? Considering this scenario that we have just discussed. Our ceo karine sabino participated in the class with specialist . Promoted by the rd partners profile. To present actions that can contribute to the software segment.
How can a Digital Marketing agency contribute
All the tips presented by her are practices adopted within adobe with our customers. With the aim of reviewing short-term strategies and continuing to generate revenue. It is worth noting that these are practices used with clients in the software segment. Therefore. They can be List Provider replicated to other companies in the same niche. Analyzing each specific situation. Check out. Below. What are the 3 best practices adopted by adobe for this market! 1 resume campaigns that had good results adobe’s main objective with our customers is to generate recurring revenue. And this is further reinforced in our actions during times of crisis. In this way. We sought to think about strategies and analyze what was already being done to help generate revenue in a short space of time.
