One of the first impacts you can see on your website is traffic. While some sites maintained their average hits, most felt some effect — a rise or fall in traffic . This variation depends on how closely your sector is related Nepal Phone Number List to the pandemic and its social and economic impacts. At the beginning of the pandemic, Neil Patel surveyed the growth or decline of organic traffic on websites in certain sectors: Growth or loss of traffic during Nepal Phone Number List While content related to finance, food, health and media is on the rise, several other non-priority subjects for the moment are on the decline, with emphasis on travel. But the vast majority are losing visitors. It’s also possible that a big change happened in the first few weeks, due to the sudden change in people’s routines. Now, the accesses may already have stabilized. It is necessary to keep an eye on traffic metrics to keep up with this evolution. Another important observation is to analyze if Nepal Phone Number List there are no other factors influencing traffic.
You may have suffered a Google penalty or have some technical SEO issue on your site
Fixing this can bring a quick return on your traffic. Nepal Phone Number List If your sector is being directly affected by the crisis, it is likely that the resumption of daily life will generate a much higher search volume than usual. However, we still don’t know when that will happen. It is a fact that many businesses will suffer for a long time. In the meantime, you need to navigate the scenario we live in today. And just as Google is doing, you also need to provide Nepal Phone Number List what users are needing right now . They want reliable information, security to make decisions, solutions to improve their lives during this period. So, think about how your business can adapt. In the next topics, we will focus on a series of measures you can take to achieve better results and increase visits even in this period of crisis. Nepal Phone Number List What you cannot do is remain oblivious to the current situation.
Security and reliability of information
Google’s biggest concern right now is user safety. Nepal Phone Number List This is a time of great vulnerability for people’s health and finances. And there is no shortage of people trying to take advantage of this situation to obtain dishonest gains. Financial scams, malware attacks, fake news posts and any fraudulent promise of a cure for the disease are in the search engine’s crosshairs. Google’s CEO gave this statement : Google Statement on Information Security and Reliability Although it has been accentuated with the coronavirus, this concern is not new. In publishing the search quality guidelines ( Quity Rater Guidelines Nepal Phone Number List), Google expresses the importance of the EAT . This acronym is formed by the initials of Expertise (level of knowledge), Authoritativeness (authority) and Trustworthiness (reliability). These are the pillars that should guide the production of its contents. At this point, they are even more important, as they provide users with security about the information you are providing , especially on health, finance and rights sites ( YMYL sites ). Furthermore, providing user security also means preventing your site from attacks. Having a secure website means protecting sensitive information about your customers Nepal Phone Number List and your own business. If that’s still not reason enough, be aware that Google considers site safety as one of its ranking factors.