As you gather the data, you may find that there is more Latvia Phone Number List than one profile that is predominant among customers, which leads to the creation of more than one persona. There’s no problem with that. Most companies, by the way, have more than one persona. However, the tip is not to overdo it, especially if you are just starting out. Having too many personas can distract from your Latvia Phone Number List strategies and content . So, have more than one persona only if you realize that the differences between them are decisive for strategies, content and approaches. You can have customers from different cities, for example. But if their pains and needs are the same, they can probably be brought together into one persona. How to create personas for B2B companies? Latvia Phone Number List When it comes to B2B companies , customers are companies. So, the question remains: should the persona be a description of a person or a company? The persona will always be a person. After all, the customer can even be a company, but people are the ones who make decisions, seek solutions and use the products. So, research must be done with them. In the case of B2B companies, is it important to identify who is their persona: the analyst, the manager, the director, the business owner? Understand who plays the role of decision maker, influencer and buyer and who you should Latvia Phone Number List target strategies for.
How to create a persona without customers
If the persona is based on customer data, how do you research Latvia Phone Number List if the company doesn’t have customers yet or is launching a new product? Good question! In these cases, there are other research methods you can use to better understand the audience that interacts with your brand and who would be an ideal customer. These are the main solutions: Market research (with respondents who fit your target audience); Searches with your contact base; Latvia Phone Number List Google Analytics Analytics (if the company already has a website or blog ); Competitor analysis. A combination of these methods allows you to extract reliable data to build your persona. They can also be used to supplement customer data collection, if you already have them. I made a video explaining these and other persona search techniques even for those who don’t have clients yet: Is there any tool to generate personas? Do you want a tool to facilitate this entire process? Latvia Phone Number List Rock Content and Digital Results developed the Fantastic Personas Generator ! This tool works as a guide for creating personas, with a series of questions for you to fill out. At the end, you receive a PDF with all the documented information about the persona and can share it with your team.
How to create strategies and content for the persona
Now the personas need to get into marketing Latvia Phone Number List . How to apply all this work in your processes? The persona must be present in planning any marketing strategy. When defining the objectives, goals and indicators of a campaign, it is also necessary to define which persona it will be directed to. When pricing a product, for example, you need to consider the persona’s Latvia Phone Number List perceptions of the product and how much they would be willing to pay. When thinking about site layout, you should also consider the persona’s profile, what content is most important to them, and how they would navigate through the pages. When creating paid campaigns, the persona helps define audience segmentation and create a more compelling and Latvia Phone Number List persuasive message that truly communicates with them. It is important to do the exercise of putting yourself in the persona’s shoes and thinking about what would be coherent for them. Would the persona do that? Would she like to read this content? How would she react to this campaign? In Inbound Marketing, it is also necessary to consider the different doubts, pains, needs and challenges of each stage of the purchase journey, which coincides with the stages of the sales funnel .
