Famous cac the customer acquisition cost is responsible – at least it should be – for guiding the strategies for new funding. That’s because. It shows how much is invested to win a new customer. Aligning investments. Strategies and results. In short. It is an essential metric to measure the financial health of a business. Customer acquisition cost when the customer acquisition cost is too high. It shows that you are overspending for your audience. At this point. It’s time to review the strategy and make the money invested worth it. Marketing managers. In the quest to reduce unnecessary expenses. Should always keep an eye on cac. How to calculate cac? Customer acquisition cost.
What is Customer Acquisition Cost
Calculated by adding up all customer acquisition expenses and dividing this amount by the total number of customers obtained in a given period — in a month. For example. So. If you spent brl 5.000 on customer acquisition in a month and got 20 customers in the period. Your cac is brl 250. But after all. How do digital strategies help to reduce cac? But Jamaica Phone Number List all. How do digital strategies help to reduce cac? Because it has a high return on investment (275% average). Inbound marketing becomes essential for reducing cac. A job in relevant content marketing establishes a relationship between your industry and your audience. Which makes the customer acquisition cost can be 62% lower when using inbound marketing. Compared to other traditional marketing techniques.
Persona construction as a key factor to reduce
Below we point out some digital strategies that help reduce cac. Persona construction as a key factor to reduce customer acquisition cost talking to those who want to listen is already half the battle to reduce cac. Hardly a product or service is for everyone. They are usually List Provider niches. In the industry. For example. It’s no use “shooting everywhere”. You need to focus on those who need your solution. This is where the persona comes in . The representation of an ideal customer. Discovered based on qualitative and quantitative data from market research and/or competitors and customer profiles that already exist. It exemplifies the perfect buyer.
