Almost all non-Google browsers are averse to the FLoC alternative. Users who use Chrome will of course remain reachable as a targeted audience. Whether it is wise to put all the eggs in this basket is therefore questionable. 3. Build a first-party data Argentina WhatsApp Number List strategy The most drastic but arguably the best preparation for a future without third-party data is to implement a first-party data strategy.
What does a first Plan That
Often websites and apps ask their visitors for data and permission to use their profile very late in the customer journey. For example, if you shop online, you only create a profile during check-out. That bit of ‘consent’ will move forward in the future. Companies will have to think about how they can register their visitors.
Plan That as quickly as possible
For example, to make use of extensive services, via a freemium model or extra content. There are many possibilities to offer visitors added value in exchange for creating a profile. For example, it is very interesting for a car brand to know the profile of visitors when they use their configurator. Are they exploring without obligation? Are they thinking about a purchase?
