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Facebook Pixel operation This way you are not only able to. Collect more data about the number of conversions you receive. But also about the Latvia Phone Number  actual source where they come from. It goes without saying that with this information you can. Make the right decisions about how you use your advertising budget. Setting up Auto Advanced Matching is easy, you do this via the settings of the Facebook Latvia Phone Number  Pixel. Set Auto Advanced Matching 2. Simplified account structure By simplifying your ad account, you make managing and optimizing your account a Latvia Phone Number lot easier. Some accounts have a lot of campaigns, even more ad sets and enough ads in them.

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Because yes, you want to run an Latvia Phone Number d test certain elements side by side.  In this case, automatic placements are used, but there are also cases in which separate campaigns are also created Latvia Phone Number per placement (stories versus feed). You can imagine that such an account becomes less and less clear. Although each group has its own ad sets, by also using Campaign Budget Optimization you Latvia Phone Number ensure that Facebook divides the budget over the best performing ad set(s).

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This allows the algorithm to learn faster to deliver stable results, allowing you to Latvia Phone Number scale up sooner.  Campaign Budget Optimization This functionality has caused quite a stir in the world of Facebook marketing. With Campaign Budget Optimization (CBO) you no longer work with budgets at the ad set level, but at the campaign level. Where previously ad set budgets (ABO) were the standard, we manually gave a budget to an ad set.  Or that an ad set did not perform well at all and Latvia Phone Number you therefore started shifting budgets to get optimal results.

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