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The firm also mentioned in its statement that Toledo one of the new figures has 20 years of experience in various areas of marketing. Yahoo is considered one of the pioneers of the early Internet era in the 1990s and also one of the most popular online. Yahoo Inc. announced this Tuesday, March 15, new appointments in its management team for the region through Jon Finnie, responsible for Canada and who also assumes the leadership of LATAM. The marketing team will be made up of Mariana Toledo as Director of Strategic Solutions and Partner Management, and Martin Perelmuter who will be in charge of Sales in LATAM.

According to data from Statista, Yahoo is considered one of the pioneers of the early Internet era in the 1990s and also one of the most popular online. properties around the world until its decline in the late 2000s. Likewise, the statistics platform points out that as of the second quarter of 2019 , Yahoo represented only three percent of the total organic search and two percent of mobile visits in the United States. The reality of the banker The new appointments The multinational firm pointed out that Mariana Toledo is a digital marketing professional, strategic and creative, with a focus on data and sales.

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The firm also mentioned in its statement that Costa Rica Phone Number one of the new figures has 20 years of experience in various areas of marketing, working on multiple projects for brands from the most diverse industries, in a multicultural and global environment for groups such as Televisa, Expansión and Viacom. She has experience in the digital and print media system in the US, Hispanic and Latin American markets. Mariana has been with Yahoo since 2013 where she leads solutions for the multicultural segment and currently serves as Director of Strategy and Digital Solutions for Latin America, focusing on sales strategy, content, innovation, games, knowledge-based solutions.

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“I am excited to continue helping our customers and partners strategically grow their. Businesses through our robust omnichannel solutions in the marketplace. With this new global mindset and a better alignment between markets. We will be able to offer our advertisers the best of our global solutions focused. On our Latin American markets”, explains Mariana Toledo. For his part, the second incorporation is for Martin Perelmuter. Who is a marketing professional specialized in programmatic advertising sales. Account and project management. He currently works as Head of Sales for LATAM. Has over 15 years of experience and has been part of the Yahoo team since 2013.

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Passionate about digital media, Martin is an expert in campaign strategy, media metrics analysis. Media and buying, e-commerce, data and partnership development . This recent change is a great opportunity to collaborate even more strategically with. Our local partners and expand our local relationships regionally and globally. The strategic opportunity is great at the level of solutions derive from the changes and needs. Of each Latin American market, bearing in mind the past, present and future. I am very happy to take this project forward hand in hand with our customers. Said Martin Perelmuter in the Yahoo press release. Influencers are a powerful advertising tool for brands, if an effective market study is previously carry out. Carlos Muñóz has not yet managed to gain the trust of users on social networks.

Specialized influencers create a strong community that seeks to consume a particular content. Brands must verify that the type of content created by influencers and their respective. Community is related to their company to avoid possible brand crises. The influencer Carlos Muñoz has shared fitness content on social networks, but a sports medicine doctor shows him his mistakes. Taking into account the high traffic on social networks. Influencers have become indispensable figures in the digital world. As well as one of the strongest allies for marketing, where brands. Have endless alternatives to consider to increase their reach.

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