This allows you to reach people who Paraguay Phone Number are already actively doing research or are orienting themselves towards certain products or services. It is therefore also a typical target group that is used if you want to reach people who are in the THINK phase. A target group that can also perfectly match the THINK phase is the Custom-intent target group. Here you put together a Paraguay Phone Number target group by means Emerging as a New Epidemic That Could Disrupt Society in the Coming of keywords. As soon as someone uses one of these words (in the Google search network), this person ends up in this list. The big advantage of this target group is that you have a lot of influence yourself. I always create Custom-intent audiences based on the search intent. For example, someone searching for “buy iPhone 12 pro max case red” is much Paraguay Phone Number further along in the search than someone searching for “Phone case”.
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By tweaking your keywords in this way, you Paraguay Phone Number can also create excellent Custom-intent target groups for the DO phase, for example. The advantage is that you can influence the size of the target group yourself. If you want to reach more people, just enter more search terms. Note: it is advisable to use at least 50 different search terms. Also good to keep in mind is that Number Paraguay Phone Number way if you use it for Google services (Gmail/YouTube). In the normal Google Display Network, a kind of In-market audience will be created. Are you curious in which of these target groups you fall? You can see that via this link ! 3. DO phase In addition to the standard Google target groups, you can also use first data cookies Paraguay Phone Number your own data. By means of a Google Ads pixel you can capture visitors to your own website.
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This is what you call remarketing . Even Paraguay Phone Number more interesting can be the Google Analytics audiences. This makes it easier to add extra dimensions. You can also choose to only receive people who have not bounced immediately or people who have visited multiple pages. Another form of first data is using Customer Match, also known as customer lists. You can add data from existing Paraguay Phone Number customers to Google Ads to use it as targeting. Use a template for this and process the data that a customer has already shared with you (for example, email or name). A strange duck in the bite are the similar target groups. These are lists that Google automatically creates. The name gives it away a bit: Google creates target groups that are comparable to other target groups. These are the most common audiences used. There are Paraguay Phone Number more to mention, but in 99% of the cases this is enough.
