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Brand fit & linkage (purchase phase) The number Sweden Phone Number of conversions, the conversion rate, leads, downloads and the increase in brand preference show the connection between brand and target group. Determine which phase of the customer journey is central to your campaign and which KPIs are closely related to it. Determining touchpoints When the goal of the campaign is clear and on which KPIs you want to steer during Sweden Phone Number the specified period, you can determine which touchpoints (channels) you will use for this. Multichannel targeting increases the reach of the campaign and the chance of conversions. TikTok video Purchase phase In this phase it is important to lower the conversion threshold as much as possible. It is also possible to retarget the consumer who has moved through the aforementioned phases.
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One of the most well-known tools used in this phase is display bannering. Distribution channels Channels that help with this include email marketing, social media marketing and YouTube (advertising). TikTok video Purchase phase In this phase it is important to lower the conversion threshold as much as possible. It is also possible to retarget the consumer who has moved through the aforementioned phases. These profiles Sweden Phone Number are provided with information and ‘warmed up’, which increases the chance of a conversion.
