Data marketing goes beyond recording data , but allows it to be analyzed in favor of brands, which could result in considerable cost reduction, better decision-making, understanding the needs of consumers and offering better commercial strategies that influence directly on sales growth, if you have the necessary tools to do this. According to the Capgemini Research Institute report called “ A New Playbook for CMOs, Why CMOs Should Enable Real-Time Marketing to Drive Sustainable Growth ,” three-quarters of CMOs are now responsible to use the use of data and technology in your favor to boost the value of a brand.
However, not all of them have the necessary knowledge to carry out this, since less than half of these professionals claim to have acquired the necessary technological and data skills to be able to offer data-driven marketing. According to the study, only 44 percent of CMOs say they have an adequate amount of skills in areas such as artificial intelligence and machine learning, or data analytics or data science . Likewise, only 45 percent of them have knowledge of digital social marketing and 46 percent have sufficient knowledge of augmented and virtual reality. The digital world is gaining more and more followers, so CMOs must be constantly preparing themselves in this area in order to be able to solve the new needs that digital consumers are acquiring (as we can see today with NFTs ).
Factors To Consider
Being prepared within data marketing would Albania Phone Number endless opportunities to be explored in your favor, since, in addition to allowing better market segmentation and boosting your sales, you could also save considerably; The study mentions that currently 60 percent of marketers work with data providers, while 46 percent work with marketing technology companies and that only 24 percent mention that they will incorporate this capacity in the company in the next two or three years, so they could avoid investing and depending on other companies if they bet on integrating data marketing into their efforts. Data marketing is an essential element to have a clear vision of our strategies, as well as to promote the growth of a company to bring the ideal consumer the products and services that they really need, in other words, the new responsibility of CMOs .
The label acquires Bored Ape of a music group that will only exist in the metaverse. He paid 300 thousand dollars. Universal Music Group confirms its entry into the world of the metaverse. And non-fungible tokens by purchasing one of the NFTs from the Bored Ape collection. The NFT, a cartoon female ape. Will lead a completely virtual music band that will be part of the music label. Universal paid $360,000 for Bored Ape #5537. A character who will now be called Manager Noët All and will lead the band the label founded in November 2021. Kingship. Kingship only exists digitally. It has its own website on the Internet and a profile on the Discord messaging platform.
There Are Different
Are you looking for a job too? Universal’s idea is to write songs, release albums and provide 100% virtual performances in the metaverse. All under an experimental label: “10:22PM”. In the same way as Manager Noët-All. Universal, NFTs and a new “old” idea The virtual band is not a new idea. In 1998 Gorillaz was born , a group consisting of musician Damon Albarn and comic book artist Jamie Hewlett. Between them they released 7 albums on the Parlophone label, owned by Warner Music Group. Gorillaz, band born in 1998. There is another example: Hatsune Miku , who is one of the greatest exponents of Japanese pop and. At the same time, a hologram.
The Bored Ape collection is made up of 10,000 anthropomorphic apes, each with different clothing, shapes and expressions. Bored Apes are already a status sign in the United States. The collection has investors such as Jimmy Fallon, Justin Bieber, Steph Curry and Mark Cuban behind it. Universal Music’s marketing goal is to capitalize on the rise of NFTs through. Characters and music that become stories in the metaverse. The idea is to understand the spirit of the metaverse. After that, According to 10:22PM founder Celine Joshua. A label that Universal uses as an experimental laboratory for new forms of entertainment. Universal Musica’s marketing strategy is devastating.
