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Also read: Optimizing your social South Korea Phone Number media campaigns: keep experimenting If you are going to follow the holidays with always on campaigns, change your current campaign as little as possible. Especially if you use automated bidding strategies. Only adjust the message of your ads and the landing pages you use. Your keywords and target groups must remain as they South Korea Phone Number are in order to achieve maximum return. There are several ways to get involved with ads: In Google Ads you can use a count down timer in your ads. Think of ‘2 more days and 1 hour of unique Christmas offers’. You can schedule your ads to South Korea Phone Number deliver a unique message at different times and days.

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Do you do remarketing? hook up! Once South Korea Phone Number you know which products or services you want to promote during the holidays, it is wise to create remarketing audiences in advance. This collects visitors who have viewed a product or service, but have South Korea Phone Number not yet converted. Your promotion during the holidays can be just that push for these people to make that purchase. Are you already using remarketing campaigns? Beautiful! Then this holiday season is a great opportunity to add some fresh display or text ads. Communicate very clearly that you now have a limited-time South Korea Phone Number. 4. Think carefully about measurability: how will you measure the success of the campaign? T

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This will help you to South Korea Phone Number your online efforts. I mention some possibilities: Use unique discount codes Create a unique discount code for the holidays and communicate it in your online communications. At the end of your campaign, you can see how often the discount code has been used and what sales value it represents. Of course you South Korea Phone Number want to know that, because it helps you to determine whether you have run a profitable campaign or not. Use UTM tags By placing UTM tags in your ads, you get a good insight into where your traffic comes from in Google Analytics. You indicate the source, the medium and from which campaign the visitor comes.  South Korea Phone Number into what your campaigns have delivered.

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