Audiovisual content continues to conquer users, who are shaping their preferences, depending on the device they use for its reproduction. As reflected in the Peru Mobile Database Ooyala global report, based on user behavior during the first quarter of the year, users prefer videos of up to 3 minutes to consume on their mobile terminals; either smartphone or tablet.
A conclusion in which the study published by SocialBakers at the beginning of the month also agrees, indicating that, in terms of audiovisual content, the good, if brief, is twice as good. According to this study, most of the brand videos have a duration of between 31 and 120 seconds, with which, the user enjoys short and easy-to-digest pieces.
The Ooyala data analyzes the general preferences regarding the consumption of audiovisual content, by users in 239 countries, on any type of device. 
In this case, more than 40% of the videos played by these users had an average duration of between 1 and 3 minutes. For their part, videos of up to one minute were in second place, in order of preference, representing 25% of the total. These shorter videos had a lower acceptance in the case of tablet users (20%).
Duration is key to getting streams on mobile devices. Based on Ooyala data, it can be seen that 90% of the videos played by smartphone users were no more than 10 worlds long.
The consumption of online video on mobile devices has doubled since 2013, to the current 22%, according to another report from this same source. The majority audience for this type of content through mobile phones are millennials, who prefer to use their mobile devices rather than turn on television. The study indicates that these young people consume up to 3 times more online video than other users (35% vs 12%).
Also, mobile users enjoy sharing videos from Brother Cell Phone List their terminals. As reflected in the study, these devices recorded 21.5% of the shared videos; which represents more than double the interactions generated during the same period of the previous year (9.2%).
