The classic sales and marketing funnel Ireland Consumer Phone List began its own transformation to the customer-oriented cycle. Today, this is known as a flywheel . This new approach, created by HubSpot (the same authors as the Inbound methodology ), puts customers at the center and focuses on loyalty . In this way, it fits much better with a fact detected by HubSpot Ireland Consumer Phone List itself: customer recommendations and word of mouth are the factors that most influence the purchase process. 4. Know your customers better The date driven allows companies to collect and process more detailed information about their customers , which allows better delineate its users and holistically understand their behavior . In practically any digital channel, Ireland Consumer Phone List it is possible to collect data to better segment the audience, fully understand their needs and, therefore, have all the inputs to design a more effective and customer-oriented Marketing strategy. 5. Loyalty your users Ultimately, a satisfied customer will not only remain loyal to your product, but can be an ambassador for your brand .
Invest in interactive experiences
Customers who have an emotional relationship with a brand Ireland Consumer Phone List have a 306% higher lifecycle value, and recommend the company to others at a rate of 71%, rather than the average of 45%, according to a report by Motista . With these projections, don’t you think it’s worth investing in efforts to please your customers? 5 Keys to Creating a Customer Oriented Marketing Strategy Now that you understand the importance of customer-oriented marketing, the Ireland Consumer Phone List next question is, what do you consider to build a customer-focused strategy? A customer-oriented strategy must follow these steps: research to be clear about your buyer persona , interests and needs; determine how the company’s product can be tailored to meet these needs; create differentiated products/messages to suit each buyer persona. Below, we show you 5 keys to define your strategy.
One of the advantages of Digital Marketing is that you have control over the type of experience users will have when interacting with each of your digital channels, from Ireland Consumer Phone List the moment they don’t know your brand until they become your customers. Better than designing a flat experience is creating a more dynamic experience, as interactive content achieves twice as much engagement as static content, according to DemandGen .
Interactivity in Marketing is especially useful
capture better quality data ; feed your leads; retain your Ireland Consumer Phone List customers; improve your engagement; offer real spaces for your users to demonstrate their most salient weaknesses and what they are most interested in discovering. Between quizzes and quizzes, infographics, interactive videos, calculators and other formats, you can create a memorable content experience for your users. A successful case is that of Nequi , a brand responsible Ireland Consumer Phone List for a Colombian financial management application and specialist in creating interactive content for its corporate blog . The company’s content varies from blog posts, infographics, videos and tests, encouraging not only the permanence on the site , but also building a relationship between users and the brand. Nequi example In addition, with each response it receives to its surveys and other analytics, Nequi is better able to understand its leads to continue creating the content they most appreciate and cultivating that relationship. Another example is our ROI calculator, where you can make calculations and define important aspects of your budget: Powered by Ion Rock Content