In addition to producing subject-specific content and keywords Colombia Phone Numbers List of local interest, we try to connect with our readers’ semantic references, including in articles that target a wider audience. For example, in our Branding content, we include success stories from Hispanic brands such as Bancolombia. Ban Colombia guest post If we had only selected examples Colombia Phone Numbers List of brands from the US or non-Spanish speaking European countries, the algorithm would have less incentive to identify that our content is relevant to the Colombian audience . Colombia Phone Numbers List This is a factor that increases our chances of positioning our content in the markets we want. We consider this point both in the articles that we produce from scratch and in those that we translate from our blog into Portuguese. In fact, that’s why we talk about “content adaptation” and not translation. After all, you would have much more identification with material that has references close to your universe of experiences than with material that is based on references Colombia Phone Numbers List that are distant from yours, right.
Investigation of the particularities of SERPs
In international SEO, it is always necessary Colombia Phone Numbers List to be aware of the differences that exist in the user’s intention in each country. This is a crucial analysis to define how an article will be structured. For example, I’ll tell you what happened to me when I was about to define the skeleton of our article on Personal Marketing (in Spanish, Marketing Personal). Colombia Phone Numbers List Using keyword tools, I found that this term had, on average, 590 monthly searches in Mexico, and SERP indicated a user interest in learning more about the concept of Personal Marketing and its strategies. So far, everything was wonderful. SERP para “Marketing Personal” But when I looked up the same term in the SEMRush report, it showed that there were Colombia Phone Numbers List searches a month in Colombia. At that point, I thought, “great, I’m going to drive content to Google’s Colombia page to get all this massive traffic!”. So, I came across a surprising reality: in Colombia there is a company (probably well known) called Marketing Personal, and it has several branches in the country.
On-site technical localization resources
If our website and blog were not configured to be visible in the countries we want Colombia Phone Numbers List to communicate with, this SEO and Content Marketing work would have very limited results. It is essential to implement geolocation features on your domain pages , so that the algorithm can understand which Colombia Phone Numbers List navigation networks you want to target your content to. There are many technical parameters related to this subject and we won’t be able to explore them in detail right now, so I recommend reading these two blog contents: Tag Hreflang : what it is and how to use it to generate real results in international SEO; Technical SEO : Colombia Phone Numbers List complete step by step for you to leverage your site. 6. Link Building I’ve already mentioned the value of getting quality backlinks to your blog a few times and how this strategy has favored us to this day. Interestingly, there are many ways to increase the number and diversity of sites linking to the content pages we produce . Here I present two other Link Building tactics that allowed us to improve our performance in this context and, consequently, raise the blog’s level of presence on Google.
