In late January 2020, Google announced that Featured Snippets would become SERP’s new Czech Republic Cell Phone Numbers List position . Previously, the contents displayed in these boxes could not appear again in the results list. Analysis is still underway to understand whether this change has increased or decreased Czech Republic Cell Phone Numbers List the organic click-through rate of blogs located in Featured Snippets, but we know this fact indicates that the visibility provided by these answer boxes is still quite beneficial . Since May 2019, we have intensified our efforts to obtain Featured Snippets by implementing some best practices. I will cite an example. Currently, we have extensive content on “e-commerce” and secondary content on “types of e-commerce”. However, this last post had a very long definition about e-commerce, which didn’t make much sense, since the keyword “types” indicates that the user may already have an understanding of the concept. So we decided to remove the subhead explaining the concept and transfer it to the main post on e-commerce. Then we edited the article Czech Republic Cell Phone Numbers List “types” and made it more straightforward, with a list of the 7 most important ecommerce templates and their characteristics. Thus, when arriving at our article, the algorithm understood more quickly that we are responding adequately to the user’s intention, which in this case is to find a list with several elements. After a while, he added us to the Featured Snippet for that keyword.
Blog cleaning
The more a blog grows, the more it must keep Czech Republic Cell Phone Numbers List up with the level of maturity it has reached. I mean that it is necessary to check if it is convenient to update all the old contents, since in many cases updating the pages can be a disposable option. It sounds scary, but sometimes the correct thing to do is to permanently delete some pages and not reactivate them . Czech Republic Cell Phone Numbers List We call this “blog cleanup,” something we’ve done very carefully over the last year and a half. The process consists of some essential steps: identify pages that do not generate high and relevant organic traffic; analyze whether these contents and their respective keywords address issues that make sense for your strategy or not; interpret the causes of their poor performance; define whether the pages will be deleted or if they should be updated; if they are deleted, redirect the deleted page to the URL of the content you want the user to access; if they are updated, decide whether it’s worth taking advantage of the page’s authority and Czech Republic Cell Phone Numbers List just changing the content or whether it’s better to create a new URL. The most common situations to delete content from a blog are when: two or more pages conflict because they are very similar; the page is no longer relevant to the buyer persona; the low-traffic page takes away the power of a main page by being indexed in Google instead; among others.
Content with different formats
I’ve already mentioned the importance of including multiple content Czech Republic Cell Phone Numbers List formats in the materials at other times in this article, but I think it’s worth reinforcing this aspect again. You often worry too much about the number of words in your text, however, the key to success in Content Marketing is producing for people and optimizing for search engines . It’s no use writing too many words, repeating keywords over and over again Czech Republic Cell Phone Numbers List and hoping that it will help you conquer the top of Google. Everything I’ve shared so far highlights the need to produce quality materials for users so that they want to constantly interact with the blog. One of the best ways to do this is to deliver the same message in different content formats. I’ll show you how we did it. Screenshots Screen capture is a great resource to generate value and authority in your content, as it allows you to illustrate the mentioned information. It’s also a creative way to break a long string of words, which can end up boring the user and leaving the page. Remember that scanability is one of the UX Czech Republic Cell Phone Numbers List (user experience) factors that Googlebot takes into account to rank pages . Screenshots are very useful in content that teach you a step by step to work in a software, as in this guide we made about Mailchimp.
