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Hybrid Setup What is certain is the fact that Bolivia Phone Number more and more new features are being developed with a view to automation. For online marketing agencies, the challenge is to prepare their customers for this and to have hybrid campaigns running. Chances are you are already doing this. Think of merging overlapping campaigns or testing with bidding strategies in specific campaigns. Another option is to run A/B testing Bolivia Phone Number within Google to determine which strategy and structure will work best for your campaign. If you want to experiment within Google, I have a few more tips for you. Make sure your conversion data is accurate and therefore measured properly. In addition, it is advisable to merge campaigns with little data before you start A/B testing. The moment you start a campaign with, for example, 20 conversions per month, this means in practice that your test campaign will collect too little data Bolivia Phone Number to run a successful test. If you have an account with little data, I recommend setting up soft conversions to collect more data.

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Think of signing up for the newsletter or Bolivia Phone Number downloading a white paper . By only focusing on, for example, an ‘appointment’, you limit your account enormously. 3. Responsive Seach Ads Another important development within Google ads is the abolition of extensive search ads, also known as ETAs. From June 2022, it will only Bolivia Phone Number be possible to use Responsive Text Ads (RSAs) via Google Ads. According to Google, this option is the next step in making your campaigns even easier and it will be easier for Google to show a more relevant ad with every search query. You can already prepare your account for this by making sure that each ad group has an optimized RSA running. The ETAs will no longer be editable after Bolivia Phone Number the update, but will still run if you don’t change anything.

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A development that is again not ideal for Bolivia Phone Number marketers who want to have everything under control. With this new setup we give the Google algorithm itself the opportunity to mix up different headlines and descriptions . Tip : by pinning your headlines, you ensure that certain elements always come back. Think of your brand Bolivia Phone Number name or other elements, such as the price of a product for e-commerce customers. Pin headers Google Ads Image 2: Pin your headline to maintain control. 4. Video and Display Campaigns We’ve been reading it for a while: video is king ! Yet there are few performance marketers who can Bolivia Phone Number confidently spend a large budget in the Display network or YouTube.

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